Losers are for Americans
It is not until 1955 that the Oxford English Dictionary records the first British use of "loser" to mean an unsuccessful or incompetent person, a failure in life. This notion that there is a whole category of people who are doomed to flop in all significant departments of existence was originally American.

Over here we would once have felt it indecent to brand people in this way. Not any more.

Ferdinand Mount Mind the Gap (2004)